Biljana Braithwaite, CEO and Founding Partner at Sustineri Partners, shared some important insights at the INNVEST Summit 2024 which took place on November 8th at Piramida, Tirana. The Summit tackled topics such as ways in which the Western Balkans (WB6) region can leverage investment, innovation, and digital transformation to maintain competitive in the global economy.

As part of the panel on Financial Innovations in WB6: Paving the Way for a Sustainable Future, Biljana highlighted the importance of integrating Environmental, Social, and Governance (ESG) principles into business strategies – not merely as a compliance requirement but as a driver of innovation, resilience, and long-term value.

“In today’s rapidly evolving financial landscape, the key to sustainable success lies in driving business innovation. By adopting cutting-edge financial technologies and integrating ESG principles, businesses in the Western Balkans can not only thrive locally but also compete on European and global stages. Innovation is the catalyst that will transform our economies, creating new opportunities for growth, resilience, and long-term value,” she noted.