Case Studies

Thought Leadership on Sustainable Business in the Balkans

Overview

The report “Business, Human Rights, and the Environment — The Future of Sustainable Business in the Western Balkans” explores the intersection of business operations, human rights, and environmental sustainability. Produced by Sustineri Partners and the AIRE Centre, it provides insights into global and regional trends in sustainable business practices and regulatory frameworks. Published in BCMS (Bosnian, Croatian, Montenegrin, and Serbian), Albanian, North Macedonian and English, the report emphasises the critical role of businesses in addressing human rights and environmental issues, especially in the context of the Western Balkans, a region facing unique challenges in achieving sustainable development goals.

Challenge

Businesses globally are under increasing scrutiny to uphold human rights and environmental standards. This demand stems from evolving international frameworks, such as the UN Guiding Principles on Business and Human Rights, and legislative developments, including the EU’s Corporate Sustainability Due Diligence Directive. However, the Western Balkans faces specific challenges, including limited enforcement of labour standards, widespread informal work, and insufficient protections against workplace discrimination. These issues are compounded by the region’s aspiration to align with EU accession standards, which necessitates compliance with stringent human rights and environmental obligations.

Approach

The report combines international best practices with a detailed analysis of the Western Balkans’ legislative and policy landscape. It examines the role of global frameworks like the UN Guiding Principles and OECD Guidelines for Multinational Enterprises in shaping sustainable business practices. Furthermore, the study highlights key thematic areas, such as labour standards, gender equality, and environmental protection, and offers actionable recommendations for businesses and policymakers to address these issues. The report advocates for proactive engagement by businesses to integrate human rights and environmental considerations into their operations, thereby fostering a culture of accountability and sustainability.

Impact

This report serves as a foundational resource for governments, civil society, and businesses in the Western Balkans to navigate the rapidly evolving landscape of sustainable business. By aligning regional practices with international standards, it aims to enhance corporate accountability and support the Western Balkans’ transition towards a more inclusive and sustainable economy. Through its dissemination at key conferences and forums, the report has initiated dialogue among stakeholders, paving the way for partnerships and initiatives that prioritise human rights and environmental sustainability in business practices.

Team tags

Biljana Braithwaite
Marija Jovanovic
Aleksandra Njagulj
Nevena Kostic

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